Advertising & Marketing Campaign

Resort Marketing International has in-house expertise on devising and implementing advertising, marketing and brand affinity campaigns. To maximize the exposure of the client and strengthen both the destinations relationship with the travel trade and their commitment to the islands properties we feel it is vital that the marketing budget is apportioned between:

  • On line promotion with selected partners, including:
    • Destination web sites
    • Consumer review sites (e.g. TripAdvisor)
    • On line travel agents (e.g. Expedia) 
    • Trade partners web sites (e.g. Travel Weekly ‘Gazetteers’ agents only web site)  
  • Public Relations (trade and consumer) – please refer to the separate PR proposal attached. 
  • Co-promotions with the key tour operators
  • Co-promotions with airlines
  • Trade Press Advertising
  • Consumer promotions, including cost effective brand affinity campaign

Other Services

Public Relations

This is a vital aspect for ANY client.  Resort Marketing International has strong expertise in trade PR and managing PR agencies for the consumer campaigns.

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Destination Management Experience

The key directors and staff have directly managed the UK & European tourist board offices for Trinidad & Tobago, Turks...

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Strategic Planning

Resort Marketing International are highly experienced in setting and implementing clear strategic plans, utilizing the experience of our senior executive...

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