Advertising & Marketing Campaign

Resort Marketing International has in-house expertise on devising and implementing advertising, marketing and brand affinity campaigns. To maximize the exposure of the client and strengthen both the destinations relationship with the travel trade and their commitment to the islands properties we feel it is vital that the marketing budget is apportioned between:

  • On line promotion with selected partners, including:
    • Destination web sites
    • Consumer review sites (e.g. TripAdvisor)
    • On line travel agents (e.g. Expedia) 
    • Trade partners web sites (e.g. Travel Weekly ‘Gazetteers’ agents only web site)  
  • Public Relations (trade and consumer) – please refer to the separate PR proposal attached. 
  • Co-promotions with the key tour operators
  • Co-promotions with airlines
  • Trade Press Advertising
  • Consumer promotions, including cost effective brand affinity campaign

Other Services

Private Label Telephone / Inquiry fulfilment

Professionally answering calls in a private label capacity is a cornerstone of the Resort Marketing International operation.  Offering dedicated telephone numbers, email addresses and business cards.

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Trade Relationships

Resort Marketing International has long term relationships and strategic partnerships throughout the trade, tour operators, airlines and agent groups.

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Public Relations

This is a vital aspect for ANY client.  Resort Marketing International has strong expertise in trade PR and managing PR agencies for the consumer campaigns.

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