Sales, Marketing and Contract Negotiation

Our sales and marketing services include strategic development, tactical campaign management, tour operator negotiations, marketing campaigns, sales promotions, trade shows and exhibitions. We also undertake the responsibility for our client s European reservations and money collection. This allows our clients to concentrate on running their hotels, whilst we concentrate on maximising their financial results from the European market.

Resort Marketing International has in-house expertise on devising and implementing advertising, marketing and brand affinity campaigns. To maximize the exposure of the client and strengthen both the destinations or property relationship with the travel trade and their commitment we feel it is vital that the marketing budget is apportioned between:

• Online promotion with appropriate partners, including:
  • Online travel agents (e.g. Expedia)
  • Consumer review sites (e.g. TripAdvisor)
  • Trade partners web sites (e.g. Travel Weekly Gazetteers agents only web site)
• Co-promotions with key tour operators
• Public Relations (trade and consumer)
• Consumer promotions, including cost effective brand affinity campaign