Strategic Planning

Resort Marketing International are highly experienced in setting and implementing clear strategic plans, utilising the experience of our senior executive team, with the incorporation of appropriate information and market intelligence.

Resort Marketing International has cultivated long term relationships with tour operators, airlines, cruise companies, trade media and agency groups, ensuring continuous feedback and market intelligence.   Market trends, consumer behaviour and social and economic influences are studied in the marketplace on an on-going basis and we are often privy to advance information due to our strength of presence with regards to the amount of bed stock we are responsible for via our hotel partners.  This unique set up gives us an edge over many other companies and an ability to deliver bespoke campaigns tailored to specific goals.